Katz Law

The Challenge

People searching for a defense attorney are almost always in a stressful, time-sensitive situation — a fresh OWI charge, a license on the line, a court date looming. Katz Law needed a site that immediately conveyed authority and aggression, made calling or booking effortless from any page, and gave each of its ten distinct practice areas a dedicated, search-optimized home. Generic template firm sites looked interchangeable and buried the one thing a panicked visitor needs most: the phone number.

The Approach

We designed a dark, cinematic brand built around bold condensed display type — a grayscale Milwaukee-skyline hero with a spotlit team portrait that signals a firm ready to fight, deliberately distinct from the safe look of template law sites. The build is a multi-page architecture with dedicated, SEO-optimized landing pages for all ten practice areas, plus Meet the Firm, Locations, Blog, and a guided online Case Intake flow. Both the intake and contact forms post to a custom serverless route that emails each submission straight to the firm via Resend, with reply-to set to the lead and no third-party form service in the loop. The homepage pulls the firm's live star rating and review count from the Google Places API — cached weekly with a safe fallback — so its social proof stays current on its own. A persistent floating call-to-action and click-to-call keep the phone one tap away on every screen, and the whole site runs on Railway behind Cloudflare DNS.

The Results

Katz Law launched with a distinctive, authority-driven brand and a full multi-page architecture engineered for local SEO and conversions. Leads from either form land in the firm's inbox instantly, the Google rating keeps itself current, and every page keeps a free consultation one tap away — positioning the firm to capture urgent, high-intent traffic across Wisconsin and Michigan.

Tech Stack